While aesthetics might get a person to visit your destination, it may not get them to your Web site. When someone is thinking about different locations for vacation, a quick Google search may be all the research they do. Where your travel site comes up in page results could be the determining factor if you get visitors to your site, or your destination.
Enter SEO writing. SEO, or search engine optimization, uses keywords to attract Google, Yahoo and other search engines to rank results. Web sites that are rich in certain keywords rank higher than similar ones that don’t use as many keywords.
So what does this have to do with your tourism Web site? Everything. Not only should your site have keyword-rich content, but you should consider running a blog posting new content once or twice a week. By continuously posting new, relevant content about your destination, you are more likely to get noticed by Google. When search engines notice that you are continuously writing about the same categories, your site will move up the search rankings, improving your visibility online.
Don’t stress: content writing is easy. Just focus on your destination’s best features, continuously highlighting something new each time. A simple rule of thumb: do not overuse keywords for the sake of using them. Keep in mind that people will continuously revisit your site if it is written in a non-monotonous way. Sunny beaches, powder-white ski slopes or historical landmarks are the topics people will want to read about when they visit your travel blog.
If you have no idea where to begin, or just need to get your feet off the ground with SEO, look no further than a professional travel SEO writer who can with you to figure out what your CVB, tourism bureau or travel agency needs to move its Web site up the results list.